![]() ![]() Testing data using multiple regression analysis. Respondents who filled out and returned the questionnaire are 56 digital business startups in Indonesia. The questionnaire is distributed to the digital start-up business community on social media telegram and center of entrepreneur acceleration of Faculty of Entrepreneurship. The research data collection method is a survey by sending a questionnaire in the form of google form. ![]() This study examines the impact of MAP implementation on the performance of digital business startups. Therefore, the MAP implemented by this digital start-up business is differ from conventional SMEs. However, studies on the implementation of MAP in digital start-up business companies or digital SMEs are still limited. ![]() Previous studies have examined the impact of MAP implementation on the performance of conventional small and medium enterprises (SMEs). Management accounting practice (MAP) is a management accounting method used to improve company performance. ![]()
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